Govt lays out action plan to promote millet export
As per the govt’s robust strategy, Indian missions abroad would be roped in branding and publicity of Indian millets, identification of international chefs as well as potential buyers
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New Delhi: India is going all out to celebrate 2023 as the International Year of Millets as declared by the United Nations General Assembly.
To promote shipment of nutri-cereals, the India's Commerce and Industry Ministry, through its apex agricultural export promotion body, Agricultural and Processed Food Products Export Development Authority (APEDA), has prepared a comprehensive strategy to promote Indian millets exports across the globe, commencing December 2022.
For exports of Indian millets, the Indian government has planned to facilitate participation of exporters, farmers and traders in 16 international trade expos and Buyer Seller Meets (BSMs). As per the government's robust strategy, Indian missions abroad would be roped in branding and publicity of Indian millets, identification of international chefs as well as potential buyers such as departmental stores, supermarkets and hypermarkets for organising B2B meetings and direct tie-ups. In addition, Ambassadors of Foreign missions in India of the targeted countries and potential importers would also be invited to showcase various millet-based products, including Ready to Eat millet products and facilitate B2B meetings.
The APEDA has planned to organise millet promotional activities in South Africa, Dubai, Japan, South Korea, Indonesia, Saudi Arabia, Sydney, Belgium, Germany, the UK and the US by facilitating participation of different stakeholders from India in some of the significant food shows, Buyer Seller Meets and roadshows.
As part of the promotion of Indian millets, APEDA has planned to showcase millets and its value-added product at various global platforms such as Gulfood2023, Foodex, Seoul Food & Hotel Show, Saudi Agro Food, Fine Food Show in Sydney (Australia), Belgium's Food & Beverages Show, Germany's BioFach and Anuga Food Fair, San Francisco's Winter Fancy Food Show among other places.
India is one of the leading producers of millets in the world with an estimated share of around 41 per cent in the global production.
